From playful puppies to aging companions, dogs fill our lives with warmth—while quietly facing anxiety, sensitivity, and physical decline.

Through sleepless nights and moments of helpless worry, we learned one truth:
love should be more than instinct. It should be intelligent, informed, and kind.

Nooki is built by dog parents, for dogs.
Every design is grounded in behavioral science, ergonomics, and real-life testing—first by our own dogs.

In a world where over half of dogs live in a sub-healthy state,
we exist to ease anxiety, support their bodies, and help humans care with confidence.

Nooki — Where Love Fits