GROOF creates refined products for our most cherished companions. Through our own home brand, we design pieces that balance elevated aesthetics, premium materials, and purposeful simplicity.

Each product is thoughtfully crafted to offer comfort, quality, and timeless elegance—designed to complement modern living while honoring the individuality of our royal companions.

Alongside our signature collections, GROOF curates a select range of premium brands, chosen for their craftsmanship, design integrity, and shared commitment to excellence.

At GROOF, luxury is quiet, intentional, and rooted in love.