Our Story
Founded in Melbourne 2025.
At Groof & Co., we believe luxury isn’t just about premium materials—it’s about the honoured bond between us and our pet. It’s a devotion that doesn’t wait for a crisis to show itself.
Our pets cannot tell us when something feels slightly off. By the time they limp or withdraw, the imbalance has often been there for a while. We created Groof & Co. as a way to listen early.
The Preventative Care
Preventative Care is softer than we expect. It is the intentional choice to protect before discomfort takes hold. It lives in the daily rituals: the calming scent of certified aromatherapy, the gentle relief of a joint massage, and the deep, restorative rest found only on a mattress engineered for their specific anatomy.
Our Standard
We don't settle for "pet-grade." We build with human-grade integrity. From Oeko-Tex certified and SGS certified Materials,International Certified Organic Ingredients to handcrafted collars, every piece in our collection is a commitment to a longer, more vibrant life for your companion.